BEST IN CLASS
Is the customer satisfied? That question has been the driving force since founder and owner Tom Madsen started a self-employed service in ´88.
DesignRoute | In ´99 the family driven company, now distributor of Primus Laundry Equipment, had five employees. With the desire to always deliver the best, designduo was invited to join. After the first job Nortec’s owner Tom and his son Michael Sand were immediately convinced.
Design makes a difference!
This was the start of a long an exciting journey of design.
The design from ’99 is still the foundation of Nortec’s design language.
NORTEC BRAND PROMISE
We have a goal of always delivering the best and we
burn for what we are doing – it is deep-rooted in our culture”.Â
nortec
BRAND PROMISE
“We are ambitious in our vision for the future.
We have a goal of always delivering the best and we burn for what we are doing – it is deep-rooted in our culture”.Â
Nortec
Nortec | FROM OEM TO OWN BRAND
SMALL CHANGES – BIG IMPACT
The former fascia consisted of many individual elements and appeared fragmented and crowded.
Nortecs design solution assembles all fascia elements into one coherent panel. The aluminum panel has the total length of the machine and an integrated symmetrical foil with keyboard and logo.
STRONG AND CONVINCING
By this simple change, the machines appear modern, more trusting and easier to understand.
A much more user-friendly and powerful solution with users in focus from start to finish.
FASCIA G1 | 1999
FASCIA G3 | 1999
FROM STAND-ALONE TO TOTAL LAUNDRY SOLUTIONS
Through design we achieve a coherent and convincing whole when the machines are side-by-side in the laundry – a total solution.
This design contained the seeds of Nortecs future design code.
FASCIA G2 | 2004
FASCIA G2 | 2004
CONSTANT IMPROVEMENT
FASCIA G3 | 2011
FASCIA G3 | 2011
BECOMING A LEADER WITHIN THE INDUSTRY
This third generation of Nortec fascia panels introduces a full glass panel with integrated touch control. A truly elegant and innovative solution helping Nortec to become a leader in the industry. A position they have been able to maintain through constant renewal and innovation due to a visionary spirit and approach.
Nortec and designduo develop a unique user interface (GUI) setting new standards in the laundry industry. Nortec’s access key (RFID) is materialized and named C-KEY integrated as a bright icon. C-KEY becomes a key element connecting Nortec’s business areas:
LANDRY | PAYMENT | BOOKING Â C-KEYÂ > > >
FlexTouch G1 | 2000
FlexTouch G1 | 2000
REDESIGN AS A STRATEGY
EVOLUTION
Provides strength and iconic products over the long term by the courage to dare and the will to continue! Â
FlexTouch G1 | 2000
FlexTouch G1 | 2000
FlexTouch
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FlexTouch G2 | 2009
FlexTouch G2 | 2009
FlexTouch
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FlexTouch G3 | 2011
FlexTouch G3 | 2011
FlexTouch
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FlexTouch G4 | 20XX
FlexTouch G4 | 20XX
FlexTouch
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FlexTouch
Continuous improvement of the design code and update of relevant and current content is the basis for a vibrant and leading brand.
Design evolution ensures that Nortec continually fulfil the brand promise of always delivering the best.
HYDROS 2010 |2011
HYDROS 2010 | 2011
EC Hydros
Cooperation as the key to innovation
EC Hydros is a pioneering generation of professional washing machines, created in close collaboration between Nortec, designduo and the world’s third largest manufacturer of laundry equipment, Primus.
Nortec’s design is built on top of the Primus machines and design.
Nortec | UNIQUE USER INTERACTION
GUI | 2011
Easy operation for all laundry users
GUI | 2011
GUI | 2011
Nortec | UNIQUE USER INTERACTION
GUI | design proposal
GUI | design proposal
Nortec HED7 | 2016
Nortec HED7 | 2016
Nortec | designduo by SMEG
In cooperation with SMEG we have redesigned the dishwasher to fit naturally into Nortecs product range.
Nortec’s goal is to market a semi-professional dishwasher for use in institutions, schools, and kindergartens with many different users. This means, that new users intuitively should be able to understand how to operate the machine in daily use, including programs, and routines affecting perfect dishwashing, such as salt filling, filter cleaning, etc.
DESIGN WITH US
Please feel free to contact us
smedegaard +45 40161052
weis +45 51211052
mail@designduo.dk
klitrosevej 11 | 8300 odder | denmark
DESIGN WITH US
Please feel free to contact us
smedegaard +45 40161052
weis +45 51211052
mail@designduo.dk
klitrosevej 11 | 8300 odder | denmark